Checkoff programs are under fire from all sides—critics are questioning their value, and Washington is threatening their future. Amidst this, anti-checkoff groups are making their voices heard, but what about the real story?Paulsen is standing up for checkoffs and their essential role in agriculture. 

We’re bringing together top checkoff leaders for an exclusive webinar to defend the work they do in communicating value back to farmers. This behind-the-scenes discussion will reveal how checkoffs are fighting to build trust and transparency with their producers. 

Join us for this critical conversation and learn why defending the checkoff is more important than ever. We will have an opportunity for live Q&A and follow-up interviews for media.