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PRODID:-//PennAg Industries//Events Calendar//EN
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X-WR-CALNAME:PennAg Industry Events
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UID:pennag-20283@pennag.com
DTSTAMP:20260820T015308Z
DTSTART:20250529T130000Z
DTEND:20250529T163000Z
SUMMARY:Sustainable Agriculture Research and Education (SARE) : Storytelling for Sales: Digital Marketing Workshop for Sustainable Farmers
DESCRIPTION:Want to stop chasing likes &amp\; follows- and instead do marketing that actually helps you grow customers?Join Greener Pastures and Meet the Minnesota Makers for a live\, virtual workshop designed to help sustainable farmers and farm educators sharpen their storytelling and digital marketing skills. Whether you sell at farmers' markets\, through a CSA\, or direct to local retailers- or support farmers who do- this training will help you connect with your audience in ways that drive customer conversion to increase revenue.What You’ll Learn:What makes websites and social media actually convert viewers to buyersWhat farm photos and videos you need to tell you farm's storyHow to make the most of product descriptions so customers will "add to cart"How to create content that inspires loyalty and builds community supportHow to use social media platforms to benefit your business without becoming an "influencer"Led by Sarah Carroll (Greener Pastures) and Michelle M. Sharp (Meet the Minnesota Makers)\, this interactive training blends live demos\, guided work sessions\, and personalized feedback. You’ll leave with a marketing strategy tailored to your farm or organization—and confidence in what to do next.Meet your trainers:Sarah Carroll | Greener PasturesSarah Carroll is the Founder and Executive Director of Greener Pastures\, a nonprofit working to build a more humane\, sustainable\, and just food system through powerful visual storytelling. With a background in photography\, video\, marketing\, and public policy\, Sarah helps sustainable farmers connect with consumers through compelling content and campaigns. Since 2018\, Greener Pastures has supported dozens of new and emerging farmers in the Midwest\, reaching thousands of eaters through education\, advocacy\, and farm-to-table storytelling events.Michelle M. Sharp | Meet the Minnesota MakersMichelle M. Sharp is the creator of Meet the Minnesota Makers\, a storytelling platform that highlights local makers\, farmers\, and small businesses. Through blog features\, interviews\, and coaching\, Michelle helps entrepreneurs shape their digital presence and grow their audience. With a deep understanding of what drives customer loyalty\, Michelle empowers makers and farmers to tell their stories in a way that strengthens both sales and community support.Bonus: After the workshop\, you'll be invited to a virtual peer networking session with Sarah and Michelle. You'll receive support and accountability to implement your plan and to-do list\, receive a practical outreach toolkit\, and keep the momentum going.Details:Date &amp\; Time: Thursday\, May 29th\, 9 am-12:30 pmLocation: Virtual (Zoom)- link provided upon registrationCost: $20 registration feeSpots are limited.Fee Waivers Available: We never want cost to be a barrier. If the registration fee is a hardship\, contact us to request a waiver.This workshop is funded by a Sustainable Agriculture Research and Education (SARE) grant and designed for farmers and educators in the North Central SARE region.\nhttps://pennag.com/event/sustainable-agriculture-research-and-education-sare-storytelling-for-sales-digital-marketing-workshop-for-sustainable-farmers/
LOCATION:Online
URL:https://pennag.com/event/sustainable-agriculture-research-and-education-sare-storytelling-for-sales-digital-marketing-workshop-for-sustainable-farmers/
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